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This web page has the following on the homepage, "Carbon fiber for power and speed." Our analyzers saw that the web site also said " This Will Be a Game Changer." The Website also said " Carbon fiber for power and speed. Faster than a just plain fast. Superior impact management and lighter weight design help reduce fatigue allowing the athlete to play stronger longer. 2 in 1 system inner vest can be used for 7-on-7 or non-contact practice. Carbon fiber composite shell is lightweight, allowing players to move faster. At impact, reduces the maximum applied force by 81 to help athletes perform at their best." The website's header had sports equipment as the most important optimized keyword. It is followed by shoulder pads, carbon fiber, and exoskeleton which isn't as highly ranked as sports equipment. The next words carbontekshoulderpads.com uses is football. Russell Athletic was included and will not be viewed by search parsers.